May 21st, 2013 by Caroline Cornell
In this episode of CW Radio, Martha Muzychka, ABC, principal of Praxis Communications, talks with Executive Editor Natasha Nicholson about managing reputation threats in the age of social media. Muzychka explains how reputation management is different for nonprofits compared to for-profit companies, and shares the common mistakes nonprofits make when handling crises.
Learn more from Muzychka at the 2013 IABC World Conference in June, where she will lead the session “Somebody we used to know: Reputation management in the age of social media.”
Podcast: Download (Duration: 11:09 — 10.2MB)
May 9th, 2013 by Caroline Cornell
In this episode of CW Radio, Erin Dick, director of communications for Rocketdyne, a rocket engine design and production company based in Los Angeles, talks with CW Executive Editor Natasha Nicholson about the myths and challenges of mentoring in the 21st century. She shares why it is important for professionals of all levels to receive mentorship, and explains why we shouldn’t always look above us for guidance.
Learn more from Erin at the 2013 IABC World Conference in June, where she will lead the session “The art and science of mentorship in the 21st century.”
Podcast: Download (Duration: 8:58 — 8.2MB)
May 7th, 2013 by Caroline Cornell
In their new audiobook, Crisis Management: Tales from the Front Line, Caroline Sapriel and Dirk Lenaerts, managing directors of CS&A International, share 10 commandments of crisis management using examples of crises they have managed from all over the world. In this episode of CW Radio, Caroline and Dirk provide an overview of the audiobook and explain how crises have changed over the last 20 years. They also share tips on how organizations can prepare themselves for a crisis in today’s globalized world.
Look for Crisis Management: Tales from the Front Line on IABC’s website in June.
Podcast: Download (Duration: 15:32 — 14.2MB)