February 1st, 2010 by Shel Holtz, ABC
Scott Kronick, president of Ogilvy PR, Northern Asia, has more than 20 years of experience with the company. He brings PR experience in the U.S., Taiwan and China to his job, where he leads some 500 employees throughout the region. As one of the two founding members of Ogilvy PR in China, he continues to play an instrumental role in the leadership and management of the firm, one of the largest PR agencies operating in China.
Scott will present “Connecting in China” at IABC’s global conference set for April 7-9 in Hong Kong. In this interview, Scott talks about the differences between western PR and PR in China, and the state of Chinese public relations. He also talks about his upcoming session, exploring best practices for getting a communications job in China and exploding the biggest myth about how to succeed in China.
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Podcast: Download (Duration: 17:38 — 7.1MB)
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January 29th, 2010 by Paige Wesley
What is the future of social media? Is it the leader in communications or a tool among many.? Where will it take us? In this first podcast of 2010, IABC president Julie Freeman and IABC board chair Mark Schuman take a leap in to the future and share their thoughts on the question, “What will social media look like in 2011?” Playing the part of futurists, Mark and Julie look at the role of social media in world affairs, the impact of citizen journalists, and how communication leaders can use social media to connect, create dialogue, and engage community.
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Podcast: Download (Duration: 15:00 — 3.4MB)
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January 1st, 2010 by Neville Hobson, ABC
In this final episode of IABC Cafe2Go for 2009, IABC President Julie Freeman, ABC, APR and 2009-10 Chair Mark Schumann, ABC, share and discuss their responses to “What was the communication story of 2009?”, a question Cafe2Go host Joseph Ugalde had posted on Twitter and in the IABC LinkedIn group.
The question drew some terrific responses from IABC members (see the replies below the fold). In the podcast, Julie, Mark and Joseph talk about some of the stories – Tiger Woods and reputation, Twitter and the rise of social media, and US President Barack Obama’s Nobel Peace Prize acceptance speech.
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Podcast: Download (Duration: 19:03 — 8.7MB)
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