IABC Cafe2Go

IABC President Julie Freeman, ABC, APR and 2007-08 Chairman Todd Hattori, ABC, examine a survey that offers insight into how members perceive the value of their accreditation.

Shel Holtz, ABC, interviews Brian Solis, principal of FutureWorks Public Relations and an original member of the Social Media Release (SMR) working group. IABC is assuming a leadership role in the SMR initiative and Brian offers insight into the origination of the concept, its evolution, and the challenges ahead.

Links:

• The current home of the Social Media Release website

• hRelease wiki
• Social Media Release listing in Social Media Training Wiki, including links to several real-world SMRs
• Social Media Release podcast

Podcast: Download (Duration: 39:23 — 18.0MB)

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