IABC Cafe2Go

IABC President Julie Freeman, ABC, APR, and 2007-08 Chair Todd Hattori, ABC, discuss the results of the new IABC Research Foundation study “The Human Element: Employee Communication in Small and Medium-sized Businesses.”

Joseph Ugalde, VP of Marketing Communication at IABC headquarters, reports with updates on IABC programs and events in the coming months.

Plus an interview with Merry Elrick about her new book”The Truth about B2B Marketing ROI.”

Links:

• The Human Element: Employee Communication in Small and Medium-sized Businesses.
• The Truth about B2B Marketing ROI by Merry Elrick.
• IABC International Conference 2008.

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Podcast: Download (Duration: 43:15 — 19.8MB)

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