Cafe2Go Podcast #27 – November-December 2008
Sunday, December 21st, 2008 by Shel Holtz, ABCThe role of research in communication is the focus of a conversation between IABC President Julie Freeman, ABC, APR and 2008-09 Chair Barbara Gibson, ABC. Then, Neville Hobson discusses strategic communication planning with Lester Potter, ABC, author of the the recently-released third edition of IABC’s all-time most popular manual, “The Communication Plan.”
This conversation between Julie Freeman and Barbara Gibson was recorded in November for a November-only episode of “Cafe2Go” that was to include an interview with Samuel Adenekan of Lagos, Nigeria, chairman of the 2009 EXCEL award committee. Technical difficulties precluded the inclusion of this interview and an alternate interview with Les Potter was arranged for December, making this a one-time two-month episode.
Links:
- IABC Research Foundation
- Two cups of coffee campaign
- The Communication Plan
- Lester Potter’s blog: More with Les
- Excerpt from The Communication Plan
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Podcast: Download (Duration: 47:06 — 21.6MB)
