IABC Cafe2Go

Traditionally, communication professionals have been asked to communicate about change. But they can communicate to change as well. In this episode of CW Radio, Executive Editor Natasha Nicholson talks with IABC Fellow Jim Shaffer about his article in the March-April CW, which looks at how the more strategic role of communicating to drive change can allow communication professionals to boost both their organization”s bottom line and their own careers.

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This entry was posted on Friday, February 25th, 2011 at 4:37 pm and is filed under CW Radio, Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.