Cafe2Go #66: World Conference Keynoter Jonah Lehrer on How Humans Make Decisions
Tuesday, March 15th, 2011 by Shel Holtz, ABC
Jonah Lehrer is a Contributing Editor at Wired and the author of How We Decide and Proust Was a Neuroscientist. A graduate of Columbia University and a Rhodes Scholar, Lehrer has written for The New Yorker, Nature, Seed, The Washington Post and The Boston Globe. He is also a Contributing Editor at Scientific American Mind and National Public Radio’s Radio Lab.
Lehrer, who will deliver the opening keynote address on Sunday, June 12, speaks in this podcast interview with Shel Holtz, ABC, about how the brain works during the decision-making process and how communicators can capitalize on this knowledge.
Podcast: Download (Duration: 13:32 — 5.4MB)