IABC Cafe2Go

Helping you maximize your IABC conference experience is a primary objective of two key sessions at the World Conference next month – the conference orientation workshops on Sunday June 12 and Monday June 13 led by Russell Grossman and Karen Susman.

If this is your first IABC conference experience, you will find either of these workshops invaluable. In this interview Russell Grossman, Chair of the World Conference Program Advisory Committee, explains what participants will gain from participating in an orientation workshop including how to plan your conference day, capture the learning effectively and enjoy yourself at the same time; and learn face-to-face networking skills that will give you a head start on connecting with other conference attendees.

Russell also talks about the work of the Program Advisory Committee – comprising IABC volunteers in ten countries – and its clear focus on ensuring that the content of the World Conference matches the expectations of IABC members who attend. He concludes the conversation with some advice and tips on getting the most out of the conference with pre-event planning before you get to San Diego.

Russell Grossman, DipPR(CAM), FRSA, FCIM, MCIPR, joined the UK Government Department for Business as Director of Communications in January 2008. He heads the communications function of some 100 staff, responsible for advising ministers of state, media relations and speechwriting, internal communications and employee engagement, marketing and digital communications, stakeholder engagement, and corporate affairs.

Previously, Russell was Head of Internal and Change Communications at Her Majestys Revenue and Customs (HMRC) focusing especially on change and integration issues following the merger of the UK Inland Revenue with Customs and Excise. Before joining the UK Civil Service, Russell was Head of Internal Communications at the BBC for nearly seven years.

In 2011, Russell was appointed a member of the UK Employee Engagement Taskforce, a group endorsed by UK Prime Minister David Cameron to increase economic productivity in the workplace through greater motivation and engagement of employees.

Russell lives in north London with his wife and four children.

Podcast: Download (Duration: 9:42 — 4.5MB)

This entry was posted on Monday, May 9th, 2011 at 3:19 pm and is filed under Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.