CW Radio #26: Use research to make your case to senior leaders, an interview with Alison Davis
Wednesday, May 2nd, 2012 by Jessica Burnette-Lemon
CEOs and other executives might understand that communication is important, but they may not see what impact it is has on the business, or the value of their own communciation efforts. In this interview, author Alison Davis talks about her article in the May-June CW about how to use five kinds of research to make the case to executives about the value of communication, and how their own role in communicating with employees can make a difference.
Podcast: Download (Duration: 14:34 — 13.3MB)