IABC Cafe2Go

In this first episode of the Gold Quill Awards “Best of the Best” series, award winner Sharon Phillips discusses her entry “Beyond the Blue Can: Changing Perceptions of PepsiCo from the Inside Out.” Sharon’s entry focused on a six-month pilot employee ambassador program addressing research revealing that employees wanted to talk about PepsiCo and its commitment to operating responsibly. However, they did not feel they had sufficient authority, information, or tools to do so. The pilot tested a variety of techniques for empowering employees to serve as ambassadors with the goal of applying key lessons to a broader roll-out in 2012.

Podcast: Download (Duration: 10:59 — 5.0MB)

This entry was posted on Thursday, May 24th, 2012 at 1:19 pm and is filed under Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.