2012 Gold Quill Awards Best of the Best podcast #2

In the second podcast of the 2012 Gold Quill Awards Best of the Best series, we focus on Martine Levy’s winning entry “Subaru Brings Sexy Back to the AutoShow.” This entry shows us how an advertising campaign can help increase the  share-of-voice and sales in a highly competitive market.  Acting as an extension of the 2011 Sexy Comes Standard advertising campaign, this activation at the Canadian International AutoShow was conceived to generate buzz around Subaru at the cluttered tradeshow, and ultimately to help stimulate unit sales for the 2011 Subaru Forester.

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