Cafe2Go #85: Mark Weiner on Communications Measurement
Monday, October 8th, 2012 by Shel Holtz, ABC
Shel Holtz, ABC, interviews Mark Weiner, CEO of PRIME Research Americas, a research-based consulting firm combining talent in tools to serve clients through our network of analysis hubs in the USA, Brazil, Uruguay, Great Britain, Switzerland, Germany, India and China. In this roughly 30-minute conversation, Mark talks about the rise in executive acceptance of communications research, the real meaning of ROI and a variety of other topics.
With IABC, PRIME Research is co-sponsoring the 2012 Global Strategic Communication and Measurement Conference, November 12-13 in New York City. get details and register for the conference at www.iabc.com/cm/.
To learn more about PRIME, visit www.prime-research.com or contact Mark directly at weiner@prime-research.com.
Podcast: Download (Duration: 31:28 — 12.6MB)