CW Radio #31: New roles for PR professionals, an interview with Deirdre Breakenridge
Wednesday, November 14th, 2012 by Jessica Burnette-Lemon
In this episode of CW Radio, Deirdre Breakenridge, CEO of Pure Performance Communications, talks with Executive Editor Natasha Nicholson about the changing PR industry and the new role for PR professionals. Breakenridge discusses the three skills she thinks are most important for today’s PR professionals and offers tips for incorporating these skills into your day-to-day activities without feeling overwhelmed.
Read more about how technology is affecting the role of the PR professional in Breakenridge’s article in the October issue of CW Bulletin.
Podcast: Download (Duration: 12:22 — 11.3MB)