IABC Cafe2Go

IABC’s Cafe2Go presents episode #5 of CW Radio, a monthly podcast featuring  interviews with  authors from IABC’s Communication World magazine and CW Bulletin e-newsletter. In this episode, Vice President of Publishing Natasha Nicholson interviews Daria Steigman, who writes about business, entrepreneurship and social media in her “Independent Thinking” column in CW Bulletin. Steigman talks about what she’s learned from 20 years as a solopreneur advising clients on business and communication strategy, and gives advice about what to consider before going out on your own.

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Podcast: Download (Duration: 12:17 — 11.2MB)

IABC’s Cafe2Go presents the fourth episode of CW Radio, a monthly podcast featuring  interviews with  authors from IABC’s Communication World magazine and e-newsletter, CW Bulletin. In this episode, Vice President of Publishing Natasha Nicholson interviews Katie Delahaye Paine, whose article on social media marketing, “New School of Thought,” is featured in the November-December issue of CW. Paine talks about how social media have changed marketing and PR, and gives tips on how communicators can measure their social media efforts.

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Podcast: Download (Duration: 12:39 — 11.6MB)

IABC’s Cafe2Go presents the third episode of CW Radio, a monthly podcast featuring  interviews with  authors from IABC’s Communication World magazine and e-newsletter, CW Bulletin. In this episode, Vice President of Publishing Natasha Nicholson interviews Shel Holtz, ABC, IABC Fellow, whose article “Next-Generation Press Releases” is featured in the September issue of CW Bulletin on PR and social media. Holtz talks about IABC’s role in developing standards for social media releases and explains how SMRs can co-exist alongside the traditional press release.

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Podcast: Download (Duration: 13:38 — 12.5MB)