In his interview with CW Executive Editor Natasha Nicholson, Gregg Lederman, New York Times best-selling author of Engaged! Outbehave Your Competition to Create Customers for Life, shares the benefits of an engaged workforce that understands, delivers and lives by the organization’s brand. Lederman also explains what a “living brand system” is and how organizations can achieve it.
Want to gain more employee engagement tips from Gregg Lederman? Catch him at the Executive Leadership Summit happening 6 February 2014 in New Orleans, Louisiana, and at the 2014 World Conference in Toronto.