IABC Cafe2Go

Richard Bowden of Bupa talks with researcher Merrill Shugoll about the importance of having mechanisms in place to ensure two-way communication. According to Bowden, “If you say you want to hear what’s on people’s minds, you have to be willing to listen.

This interview is part of the IABC Research Foundation’s Conversations with CEOs: Communication Leadership in Modern Organizations study. The study, sponsored by Marketwire and conducted by Shugoll Research, examines the communication needs, challenges, expectations and best practices of CEOs as seen through their eyes.

Listen to the interview with Richard Bowden.

Measuring the results of your communication programs can help you figure out what’s working and what isn’t. But if your survey questions are flawed, or you’re misinterpreting the results, metrics can leave you confused about what to do next. In this inteview, Angela Sinickas, ABC, IABC Fellow, talks about the  benefits and limitations of using surveys to measure internal communication, gives tips on including actionable survey questions, and highlights some of the most common mistakes in internal communication surveys.  Her article “How to Use Communication Measures” appeared in the October issue of CW Bulletin.

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Podcast: Download (Duration: 10:37 — 9.7MB)

The early-bird deadline for submitting an IABC Gold Qull entry is around the corner — January 27 — and the final deadline isn’t far behind. In this Cafe2Go interview, the chair of the 2012 Gold Quill awards, Dave Meyer, talks about changes to the program, reasons to enter and how to improve your odds of winning.

During the interview, Dave referenced a number of resources. Here’s where you’ll find them:

• Gold Quill Awards website
• Mentorship program
• Sample work plans (for each division)
• Videos of Blue Ribbon Panel judges discussing what they look for in an entry
• Videos of past winners sharing their experiences
• Case studies and work plans — over 100 of them — from previous Gold Quill Award winners
• Web seminar recording on developing a Gold Quill entry
• Additional resources

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Podcast: Download (Duration: 18:51 — 17.3MB)